Nigella - She's a lady!

P. Nigella Lawson immediately contrasts herself to Jamie Oliver in the way she uses high vocabulary, such as her adjectives to describe food. She talks about: ‘lethally fierce birdseye chillies’ and ‘positively primeval prawns.’ E. Not many of the working classes would describe food in this way. This highlights how formal and high class Lawson is in comparison to the others. She uses alliteration and hyperbole to engage us through her language techniques. We understand that the chillies aren’t literally ‘lethal’ but we appreciate how she is trying to convey their heat. Similarly, with the alliteration she is playing with language but she is using the plosives to accentuate her lips in a pout. As the ‘Queen of food porn’ Nigella tries to make the food sound seductive, but also attracts an interested following who are attracted to her.