Jamie PQE

When Jamie Oliver introduces his ingredients he uses an upward inflexion at the end of the word ‘Basil’ to refer to the comedy sit-com character Basil Fawlty. He mimics the way Sybil Fawlty’s delivery which clues in the audience to how Oliver watches the programme, introducing an element of humour in his informal style. Oliver wants to engage an audience who is similar to his age and social background, and so this cultural reference helps him do it. Then when he says ‘Rosemary and beef are best friends’ he personifies the ingredients while passing on a culinary tip. His warm, colloquial style again engages us as an audience.