Wednesday 18 September 2013

Gordon Ramsay x 2

P. Ramsay uses pauses in his presentational style in a particularly effective way. Q. ‘let it sit (.) naturally (.) on top of the toasted croissant (4) twist (.)’ E. This quote shows how Ramsay is pausing quite considerably as he is delivering the salmon to the croissant. This task is not particularly difficult, however he uses the pauses to demonstrate how to twist the fish. The largest pause (4) has him show viewers how to do this. Ramsay uses the pause to give emphasis to this presentation point. This reinforces his ethos of putting presentation and quality of food over complexity of recipe or helping the viewer create the dish. P. If we compare Lam and Ramsay they initially seem to be poles apart in terms of their style. However, if we look closely at their style we see that both enjoy describing their food to the viewers. Q. Ramsay says: ‘it’s rich scrumptious and incredibly easy to do.’ Lam says: ‘Put a bit more if you want it you want it more richer (.) tastier.’ E. Ramsay is clearly more sophisticated with his use of vocabulary. He uses ‘scrumptious’ and stresses the middle syllable of ‘incredibly’ to emphasise the simplicity of his recipe. In contrast Lam uses interesting adjectives: ‘richer’ and ‘tastier,’ but she uses them in a non-standard way, betraying her cultural background and supposed lower class.

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