AQA English - Persuasive Language Techniques - Foundation Paper

This text informs and persuades by using a number of language techniques. First it uses a rhetorical question. “Why don’t you…?” By using this rhetorical question, the reader is encouraged to think about whether they should take part in Sport Relief, this is persuading the reader to take part. The second technique is identifying with a celebrity. It suggests “dress up as their favourite sporting personality.” The reader is encouraged to take part as they can be creative in their choice of dress up. By focusing on your favourite celebrity, these are people that we aspire to be. Another technique is repetition. “Get in the Olympic spirit, your students could come dressed as the Olympic flag or wear the kit of different Olympic sports.” The word Olympic is being repeated, this informs the reader of the theme of the event, but it also, by making stick in their minds, persuades them to take part. The final technique I’m writing about is shocking and emotive language. “£25 could provide ten street children in India with their own bank account to save their earnings securely and work towards a brighter future.” This amount doesn’t seem like a lot to us, but it is to them. The fact they’re on the street and they’re young people like us makes us feel sympathetic towards them. The ‘Work towards a brighter future,’ makes it seem like we can change their lives with this donation.