Presentational Devices

The advert on page 11 effectively uses colour. The colour scheme of the advert is red and two tones of blue. This is because the logo of TBG Learning also uses these colours. It is effective because it is subliminally reminding us about the company the whole time we are looking at the page. In contrast, the advert on the backpage is multi-coloured which draws the reader’s attention to it. The orange, pink and green helps the advert stand out and is very striking. This makes you want to read the advert and take notice of it. Even more striking is the picture in this advert….​